Clients and Experience: Consumer Products and Services
Clients:
   
Consumer Branded Products: Foods Consumer Branded Products: Non-Foods
  • Cereal Toppers
  • Icicle Seafoods/Salmon Chef
  • Sea Coast Foods/Chef's Choice
  • Pringle's Potato Chips (Procter & Gamble)
  • Seviroli Foods
  • Stash Tea
  • Budget Gourmet
  • Yoshida's Sauces
  • Slim Fast
  • ConAgra Frozen Foods
  • Sara Lee
  • Orca Bay Foods
  • Pacific Pearl Seafoods
  • Wakefield Seafoods
  • Nature's Intention/FruitNFusion
  • Seawest Industries
  • Washington Chocolate
  • Cuizina Italia
  • Famous Amos Cookies
  • Mott's
  • Mr. Clean (Procter & Gamble)
  • Biz (Procter & Gamble)
  • Ecolab/Balanced Power
  • Omark Industries/Credo Cutting Tools Div.
  • Miles Laboratories/New Products
  • Miles Laboratories/Bactine
  • Timberland Homes
Financial, Communications, Medical, Hotel
  • Triad Wealth Stewardship
  • Financial Security Group
  • Continental Bank of Chicago
  • Old National Bank
  • The Bank of Seattle
  • Pacific Northwest Bell
  • KIRO TV & Radio
  • KVI Radio
  • PMS Clinics
  • Carmel Valley Lodge
  • Robles del Rio Lodge
  • Chateau Cartier Resort
Foodservice Channels & Operations

The Colors Mean:
Clients of my own consultancy, or of development firms I co-founded with partners
Clients of prime consulting contractors, by whom I was retained as a key team member responsible for my project component
Clients of the advertising agencies I worked for
  • Starbucks
  • Icicle Seafoods
  • Orca Bay Foods
  • Trident Seafoods
  • Skippers Seafood & Chowder House
  • Ray's Boathouse
  • K&N Meats
 
Scope of work done for these clients:
   
Research and Analytics New Products
  • Market research
  • Market situation analysis
  • Competitive profiling
  • Business analysis
  • Commercializing new technology
  • New product development
Execution
  • Advertising
  • Branding
  • Graphic identity
  • Packaging
  • Market monitoring
  • Marketing management
  • Public relations
  • Financial and operations management
  • Sales management systems
  • Sales tools
Planning
  • Strategic positioning
  • Business planning for new businesses
  • Business planning for expanding existing businesses
  • Marketing plans
  • Pricing strategy
  • Promotion programs