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The multidisciplinary scope of Revenue Strategy—and our drive for integrated accountability for both spending and results—eliminates the traditional biases of marketing sub-specialties* that promise customized solutions but always deliver the same "magic bullet" as the core of those solutions.
This also gives us the insight to know when some things don't need to be done at all.
* Branding, research, design, printing, advertising, public relations, training, etc.
Deliverables fall into three major "buckets":
External Intelligence:
- Market needs and motivators, current and future
- Competitive profiling and forecasting
- Market definition, sizing and segmentation
- Market opportunity mapping
- Impacts of technology, current and future
Strategy and Planning:
- Product and service development (conceptual, physical, economic)
- Business model and financial plan, including valuation paths
- Strategic positioning and messaging
- Marketing strategy and plans
- Channel(s) strategy
- Branding
Execution:
- Communications, sales tools
- Sales and channel management
- Financial performance tracking, analytics, optimization
- Operational integration of supply and distribution chains
- Information and control systems
It's the engineered linkage of the parts—properly combined—that creates self-reinforcing leverage in an "engine" that builds the asset value of the business:
